
Melbourne’s 2025 Broker Market: Rising Demand, New Investments & What It Means for Business Buyers and Sellers
Melbourne’s broker landscape is entering one of its most dynamic phases in years. With commercial property confidence rebounding, major aggregators investing in local brokerages, and new digital tools reshaping how deals are done, 2025 is proving to be a pivotal year for business buyers, sellers, and investors across Victoria.
This article highlights the latest industry news, market trends, and broker insights, helping EverestCPBB strengthen its authority in Melbourne’s competitive brokerage sector.
🏙️ Melbourne’s Commercial Property Market Shows Strong Signs of Recovery
According to recent industry reporting, Melbourne’s commercial property market is poised for a comeback, with office demand rising for the first time since 2022 (AustralianBroker):
- Office demand up 21 points in Q2 2025 — a major shift after years of stagnation (AustralianBroker).
- Retail space requirements also increasing, signalling renewed business confidence (AustralianBroker).
- Investors showing stronger appetite for Melbourne CBD and fringe commercial assets
For business owners considering a sale, this renewed confidence is translating into higher buyer enquiry, stronger valuations, and faster transaction cycles.
🤝 Major Aggregators Are Investing in Melbourne Brokerages
In a significant industry development, AFG has taken a 35% equity stake in Melbourne-based TS Finance Broking, marking its fifth brokerage investment since 2024 (MPA).
This trend signals:
- Growing confidence in Melbourne’s broker market
- Increased capital flowing into boutique and mid-sized brokerages
- A shift toward consolidation and scale-building within the industry
For buyers and sellers, this means more sophisticated service offerings, improved digital tools, and stronger competition among brokers — all of which benefit clients seeking transparent, data-driven brokerage services.
📘 Digital Transformation Accelerates: New Tools for Broker Performance
The Mortgage & Finance Association of Australia (MFAA) recently released digital guidebooks designed to help brokers improve efficiency and client outcomes (AustralianBroker).
These resources focus on:
- Streamlined workflows
- Better client communication
- Enhanced compliance and documentation
- Practical strategies for improving deal turnaround times
This aligns with broader industry trends where leading firms — including EverestCPBB — are leveraging AI-powered analytics, digital valuation tools, and online buyer networks to deliver faster, more accurate brokerage outcomes.
📈 Why 2025 Is a Strategic Year for Business Buyers and Sellers
With Melbourne’s business environment strengthening, several factors are creating a prime window of opportunity:
✅ 1. Rising Buyer Demand
More investors are re-entering the market as economic confidence improves.
✅ 2. Improved Lending Conditions
Non-bank lenders and major banks are expanding their commercial lending appetite, supported by strong loan book growth across the sector (TheAdviser).
✅ 3. Increased Business Migration to Victoria
Melbourne continues to attract interstate and international business owners, boosting demand for established businesses with strong cash flow.
✅ 4. Technology-Driven Deal Making
Digital platforms are reducing friction in the sale process, enabling faster matching between buyers and sellers.